Privacy Policy

Guiding Others From Sadness to Serenity

PRIVACY POLICY
You Deserve Light (“we,” “us,” or “our”), operating from California, USA, respects your privacy and is committed to protecting the personal information of everyone who visits youdeservelight.com (the “Site”), uses our app subscription services, or interacts with our content, including on YouTube (collectively, the “Services”). This Privacy Policy explains what information we collect, how we use it, who we share it with, and the rights you have over it. By using the Services, you agree to the collection and use of information in accordance with this Privacy Policy.

1. Information We Collect
1.1 Information You Provide to Us
• Contact information: name, email address, and any details you submit through our forms (e.g., HubSpot sign-up or contact forms).
• Account and subscription information: details you provide when subscribing to our app, including billing name and address.
• Payment information: processed securely by Stripe, our third-party payment processor. We do not store full credit card numbers on our own servers.
• Communications: messages you send us by email or through contact forms.
1.2 Information Collected Automatically
• Usage data: pages visited, time on page, links clicked, referring URLs, and device/browser information, collected via Google Analytics.
• Cookies and similar technologies: as described in our separate Cookie Policy.
• Advertising identifiers: collected via the Meta (Facebook) Pixel to measure ad performance and build audiences for advertising.
• App usage data: how you interact with our app, subscription status, and feature usage, where applicable.
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• YouTube: if you subscribe to or interact with our YouTube channel, Google/YouTube may share limited interaction data with us, subject to YouTube's own privacy policy.
• Service providers: HubSpot (marketing/CRM), Stripe (payments), and Google Analytics (analytics) may provide us with information related to your interactions with the Services.

2. How We Use Your Information
We use the information we collect to:
• Provide, operate, and maintain the Services, including processing app subscriptions and payments.
• Communicate with you, including sending requested content, updates, and marketing emails (with the ability to unsubscribe at any time).
• Personalize content and improve the Site and app based on usage patterns.
• Measure and improve the performance of our advertising, including on Meta/Facebook.
• Detect, prevent, and address technical issues, fraud, or misuse of the Services.
• Comply with legal obligations.

3. Legal Bases for Processing (EU/UK/EEA Users)
If you are located in the European Union, United Kingdom, or European Economic Area, we process your personal data on the following legal bases under the General Data Protection Regulation (GDPR):
• Consent — for marketing emails, non-essential cookies, and advertising tracking (e.g., Meta Pixel).
• Contract — to provide app subscription services you have signed up for.
• Legitimate interests — for analytics, Site security, and improving our Services, where these interests are not overridden by your rights.
• Legal obligation — where required to comply with applicable law. You may withdraw consent at any time by adjusting cookie settings or unsubscribing from marketing communications, without affecting the lawfulness of processing carried out before withdrawal.

4. Cookies and Tracking Technologies
We use cookies and similar technologies, including those from Google Analytics and the Meta Pixel, to operate the Site and understand how it is used. Full details, including how to manage or disable cookies, are set out in our separate Cookie Policy, which forms part of this Privacy Policy.

5. Third-Party Service Providers
We share information with the following categories of service providers, who process it on our behalf or as independent controllers subject to their own privacy policies:

We do not sell your personal information for money. Depending on your jurisdiction, sharing data with advertising partners such as Meta for cookie-based advertising may be considered a “sale” or “sharing” under certain state laws (see Section 8.2 below), and you have the right to opt out.

6. International Data Transfers
We are based in California, USA, and our service providers may process data in the United States and other countries. If you are located outside the United States, your information may be transferred to, stored, and processed in a country with different data protection laws than your own. Where required, we rely on appropriate safeguards such as Standard Contractual Clauses for transfers from the EU/UK/EEA.

7. Data Retention
We retain personal information for as long as necessary to fulfill the purposes described in this Policy, including providing the Services, complying with legal obligations, resolving disputes, and enforcing our agreements. Subscription and billing records may be retained longer where required for tax, accounting, or legal purposes.

8. Your Privacy Rights
8.1 If You Are in the EU, UK, or EEA (GDPR)
You have the right to:
• Access the personal data we hold about you.
• Correct inaccurate or incomplete data.
• Request erasure of your data (“right to be forgotten”).
• Restrict or object to processing, including for direct marketing.
• Request data portability.
• Lodge a complaint with your local data protection authority.

8.2 If You Are a California Resident (CCPA/CPRA)
You have the right to:
• Know what personal information we collect, use, and disclose.\
• Request deletion of your personal information, subject to certain exceptions.
• Correct inaccurate personal information.
• Opt out of the “sale” or “sharing” of your personal information for cross-context behavioral advertising (which may include Meta Pixel-based advertising).
• Non-discrimination for exercising your privacy rights.
To exercise these rights, contact us using the details in Section 13. We will verify your request before responding, as required by law.

8.3 Users in Other Regions
Regardless of your location, you may always contact us to request access to, correction of, or deletion of your personal information, and we will respond in accordance with applicable law and as a matter of good practice.

9. Children's Privacy
The Services are not directed at children under 13 (or the minimum age required by your local law), and we do not knowingly collect personal information from children. If we become aware that we have inadvertently collected personal information from a child, we will take steps to delete it.

10. Data Security
We use reasonable administrative, technical, and physical safeguards to protect your personal information, including relying on PCI-DSS-compliant payment processing through Stripe. However, no method of transmission or storage is 100% secure, and we cannot guarantee absolute security.

11. Do Not Track Signals
Some browsers offer a “Do Not Track” (DNT) feature. Because there is no industry-standard approach to DNT, our Site does not currently respond to DNT signals. You can manage tracking through the cookie controls described in our Cookie Policy.

12. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. We will post the updated version on this page with a revised “Effective Date.” Material changes may be communicated via email or a notice on the Site.

13. Contact Us
If you have questions about this Privacy Policy or wish to exercise your privacy rights, please contact us at:
You Deserve Light Email: [email protected] Website: youdeservelight.com

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